Strategic Fallacies in Advertising: Why and How They Influence Consumers
Advertising is all about persuasion. Marketers want to grab attention, inspire desire, and get people to act. Advertisers use rational,…
Tag: influence
The Key to Influence: Qualities of an Effective Leader
Being in a position of authority is only one aspect of leadership; another is motivating, empowering, and directing people to…
The Architect of Influence: Characteristics of an Outstanding Leader
Effective leadership is becoming a vital requirement rather than a desired quality in a world that is becoming more complicated…